In the world of tourism, for almost a decade in Italy, there is a new definition “Albergo Diffuso” (Hotel Diffused), which implies that urban planning and architecture, for certain specific and historical sites, should not bend to their final destination but is the history and the respect for it which impose the final destination (at the Sextantio Albergo Diffuso in S. Stefano di Sessanio, the Reception is inside a cave used to grow the pig, or the Sextantio Albergo Diffuso Le Grotte della Civita in Matera a Rock Church is the common room for the guest). In Italy, where always a culture of Landscape, in terms of a heritage to be protected, struggles to impose itself and it’s been systematically destroyed by new urban development usually in a strong contradiction with the historical “soul”. Our Company Sextantio decided to purchase nine of the few preserved historical villages, some of them build in the Middle Ages, located on top of the Apennine mountains, other more rural but in a seductive fusion with the surrounding area. At this time we have realized the first two Albergo Diffuso as an example of what we want to save in our country and of what our company could, in the future, do: 1. Santo Stefano di Sessanio, a Middle Ages village. A suggestive expression of an historical patrimony but also a seductive “landscape” endangered in its architectural heritage and agricultural landscape integrity. 2. The Sassi di Matera, the most extreme expression of an “Historical Minor Heritage” on the verge of misery (when we entered there were illegally dump site, traces of mercenary love, remains of illegal drugs abuse and Pitbull shamefully relegated in sordid spaces…) The mission in technical terms is to save all form of the territorial identity — the Landscape, the history and the architecture and local materials cultures from the craft tradition to the cousine of the areas.